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Admittedly, this news hit like a bomb: The big brands Rolex, Tudor, Chopard, Patek Philippe and Chanel say goodbye and are leaving the trade fair in Basel, which had established itself as a solid bastion of the watch industry over the years. While everyone else was already busy reporting and working as grave diggers, we wanted to wait a little longer to see what would happen next. And it happened: Now LVMH is also giving up with the brands Hublot, TAG Heuer and Zenith. rolex knock off Quasi a Jean-Claude Biver decision, the mastermind behind all three brands.